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Social Web
Unternehmen
35,581
Markenführung
17,258
Brand management
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Deutschland
10,585
Enterprise
9,110
Konsumentenverhalten
9,077
Consumer behaviour
9,062
Germany
7,873
Markenimage
7,364
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7,170
Marketing
7,162
Theorie
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Theory
6,235
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5,683
Brand
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4,081
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Management
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2,474
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2,421
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2,367
Internet marketing
2,300
Electronic Commerce
2,211
United States
2,066
Aufsatzsammlung
1,868
Werbung
1,843
Innovation
1,816
Organisation
1,784
Erfolgsfaktor
1,663
Verbraucherverhalten
1,648
Kundenmanagement
1,581
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1,477
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Loureiro, Sandra Maria Correia
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11
Hajli, Nick
11
Kreutzer, Ralf T.
11
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11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Heinemann, Gerrit
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Scott, David Meerman
7
Theobald, Elke
7
Tochtermann, Klaus
7
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Turban, Efraim
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fletcher, Gordon
5
Harrigan, Paul
5
Haverila, Matti
5
Holland, Heinrich
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Popp, Bastian
5
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Springer Fachmedien Wiesbaden
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Nomos Verlagsgesellschaft
5
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Springer International Publishing
3
Verlag Dr. Kovač
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Dgroup
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
MITP Verlags-GmbH & Co. KG
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Westfälische Wilhelms-Universität Münster
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Droemer Verlag
1
EduMedia-Fachtagung <6, 2010, Salzburg>
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Edward Elgar Publishing
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Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität
1
Hochschule der Medien
1
ICEC <15, 2013, Turku>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
102
SpringerLink / Bücher
82
The journal of brand management : an international journal
56
The journal of product & brand management
56
International journal of internet marketing and advertising : IJIMA
53
Journal of retailing and consumer services
52
Springer eBook Collection
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Research
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer eBook Collection / Business and Management
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
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1
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
2
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
3
Einzigartigkeit von Konsumenten und Marken: eine Symbiose der Eigenschaften
Franck, Anja
-
2017
Persistent link: https://www.econbiz.de/10011987948
Saved in:
4
Marken im Einfluss des Internet : Markendialog März 2009
Lips, Peter
(
revision
)
-
2009
Persistent link: https://www.econbiz.de/10003854907
Saved in:
5
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
Saved in:
6
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
7
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
8
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
Saved in:
9
Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg
;
Lenhard, Eleonore
-
2016
Persistent link: https://www.econbiz.de/10011484955
Saved in:
10
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
Saved in:
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