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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Open innovation : new product development essentials from the PDMA
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009552936
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2
Creating online brand experience on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 50-59
Persistent link: https://www.econbiz.de/10010256432
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3
Keeping up with the virtual voice of the customer : social media applications in product innovation
Dubiel, Anna
;
Brexendorf, Tim Oliver
;
Glöckner, Sebastian
- In:
Open innovation : new product development essentials …
,
(pp. 57-79)
.
2014
Persistent link: https://www.econbiz.de/10010463992
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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