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Werbemitteldesign und Markenpo...
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Social Web
Brand management
17,227
Markenführung
17,222
Consumer behaviour
7,596
Konsumentenverhalten
7,582
Markenimage
7,216
Brand image
7,073
Markenartikel
5,371
Brand
5,322
Relationship marketing
2,630
Beziehungsmarketing
2,624
Markenpolitik
2,474
Social web
1,819
Online-Marketing
1,672
Internet marketing
1,664
Deutschland
1,604
Marketingmanagement
1,485
Marketing management
1,460
Germany
1,393
Versicherungsbetrieb
1,340
Werbewirkung
1,264
Advertising effects
1,248
Design
1,157
Marketing
1,085
Theorie
897
Werbung
895
Theory
893
Luxury goods
882
Luxusgüter
882
Advertising
860
Einzelhandel
706
Retail trade
690
USA
687
Corporate reputation
683
Firmenimage
682
Brand loyalty
669
Customer satisfaction
662
United States
658
Kundenzufriedenheit
657
Internationales Marketing
643
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Harrigan, Paul
5
Haverila, Matti
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
103
The journal of brand management : an international journal
56
The journal of product & brand management
56
International journal of internet marketing and advertising : IJIMA
53
Journal of retailing and consumer services
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
1,819
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1
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1
Explaining organizational knowledge creation with a knowledge maturing model
Maier, Ronald
;
Schmidt, Andreas
- In:
Knowledge management research & practice : KMRP
13
(
2015
)
4
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011490097
Saved in:
2
Social interdependence on crowdsourcing platforms
Renard, Damien
;
Davis, Joseph G.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 186-194
Persistent link: https://www.econbiz.de/10012104140
Saved in:
3
How designers benefit from free 3D
design
sharing
Rintala, Annastiina
- In:
International journal of business innovation and …
24
(
2021
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10012507180
Saved in:
4
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
5
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
6
Bridging the semantic gap between customer needs and
design
specifications using user-generated content
Wang, Yue
;
Luo, Linkai
;
Liu, Hai
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1622-1634
Persistent link: https://www.econbiz.de/10013357010
Saved in:
7
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
8
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
9
"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.
;
Mahoney, Tara Q.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
Saved in:
10
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
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