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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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The effects of cultural distance on online brand popularity
Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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Big social data and customer decision making in vegetarian restaurants : a combined machine learning method
Nilashi, Mehrbakhsh; Hossein Ahmadi; Arji, Goli; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012648898
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Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Decision-making styles of restaurant deal consumers who use social commerce
Seo, Sunhee; Moon, Sunjin - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2493-2513
Persistent link: https://www.econbiz.de/10011641547
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Social media usage : a comparison between Generation Y and Generation Z in India
Mude, Girish; Undale, Swapnil - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10015051063