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Social Web
Innovation
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79,057
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Theorie
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5,154
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12
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12
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10
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10
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Journal of business research : JBR
232
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
95
Technological forecasting & social change : an international journal
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Information systems research : ISR
37
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
34
Journal of management information systems : JMIS
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Electronic commerce research
33
Journal of marketing management : MM
32
International journal of technology marketing : IJTMkt
31
International journal of hospitality management
30
International journal of electronic commerce : IJEC
29
Journal of marketing
29
Tourism management : research, policies, practice
29
Journal of fashion marketing and management
28
Asia Pacific journal of marketing and logistics
27
International journal of business information systems : IJBIS
27
Journal of travel and tourism marketing
27
Journal of the Academy of Marketing Science
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
5,154
EconStor
2
OLC EcoSci
1
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1
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5,157
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1
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
2
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
3
Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
Saved in:
4
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
5
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
6
Advanced applications of network analysis in marketing science
Kakatkar, Chinmay
-
2018
-
1st edition
Persistent link: https://www.econbiz.de/10011796740
Saved in:
7
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
8
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
9
Social media meets hotel revenue management : opportunities, issues and unanswered questions
Noone, Breffni M.
;
McGuire, Kelly A.
;
Rohlfs, Kristin V.
- In:
Journal of revenue and pricing management
10
(
2011
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009245041
Saved in:
10
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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