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Social Web
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theorie
9,778
Theory
9,592
Brand management
9,270
Markenführung
9,269
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
Beziehungsmarketing
8,849
Relationship marketing
8,836
Brand
7,960
Markenimage
7,183
Brand image
7,134
USA
6,210
United States
5,805
Deutschland
5,513
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,372
Customer satisfaction
5,369
Social web
4,777
Germany
4,561
Online-Marketing
4,455
Internet marketing
4,429
Einzelhandel
4,327
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Werbung
3,185
Emotion
3,146
Advertising
3,061
Preismanagement
2,925
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2,733
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833
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4,001
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780
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298
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117
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83
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82
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80
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43
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43
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40
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37
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32
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16
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13
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13
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11
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11
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5
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4
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4,636
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145
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1
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Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
14
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Rita, Paulo
12
Hollebeek, Linda D.
11
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Harrigan, Paul
8
Luo, Xueming
8
Schivinski, Bruno
8
Seo, Yuri
8
Sohail, M. Sadiq
8
Chen, Huan
7
Conduit, Jodie
7
Cova, Bernard
7
Jahn, Benedikt
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Meyer, Anton
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Valck, Kristine de
7
Vrontis, Demetris
7
Wiese, Melanie
7
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Springer Fachmedien Wiesbaden
12
IGI Global
6
American Marketing Association
3
De Gruyter Oldenbourg
2
OECD
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
RWTH Aachen
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Published in...
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Journal of business research : JBR
207
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
60
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
45
The journal of brand management : an international journal
45
Journal of internet commerce
44
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Psychology & marketing
39
Journal of electronic commerce research : JECR
37
Cogent business & management
34
Journal of fashion marketing and management
34
Young consumers : insight and ideas for responsible marketers
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of marketing management : MM
32
Journal of marketing
31
Tourism management : research, policies, practice
31
Electronic commerce research
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
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ECONIS (ZBW)
4,777
EconStor
3
OLC EcoSci
1
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
9
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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