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Social Web
Brand management
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9,285
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10
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10
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9
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8
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7
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1
Markendialog <13, 2009, Berlin>
1
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Journal of business research : JBR
103
The journal of brand management : an international journal
63
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56
International journal of internet marketing and advertising : IJIMA
54
Journal of retailing and consumer services
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
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International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Psychology & marketing
13
Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Springer eBook Collection
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Springer Proceedings in Business and Economics
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European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
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Journal of global marketing
10
Journal of promotion management : JPM
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Journal of service management
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Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,926
EconStor
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1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Social media responses and
brand
personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
5
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
6
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
Von der Markentechnik zum kollaborativen Branding : Markenführung in der Postmoderne
Mueller, Robert Caspar
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 19-26)
.
2009
Persistent link: https://www.econbiz.de/10003864116
Saved in:
9
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
10
User Generated Branding : wie Marken vom kreativen Potenzial der Nutzer profitieren
Burmann, Christoph
;
Arnhold, Ulrike
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 347-362)
.
2010
Persistent link: https://www.econbiz.de/10008652751
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