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Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
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Kaufverhaltensforschung in Social Shopping Communities : dargestellt unter Berücksichtigung einer Logfile-Analyse
Holsing, Christian - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009655850
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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam; Rathore, Sumangla; Panwar, Avinash - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 154-167). 2016
Persistent link: https://www.econbiz.de/10011430642
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The mediating role of presence on consumer intention to participate in a social commerce site
Kim, Jin Baek - In: Journal of internet commerce 14 (2015) 4, pp. 425-454
Persistent link: https://www.econbiz.de/10011432517
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Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li; Kong, Sue - In: Journal of internet commerce 14 (2015) 4, pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
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Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks
Beritelli, Pietro; Schegg, Roland - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10011435688
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071