Narrow search
Showing 1 - 10 of 5,302
Cover Image
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023
Persistent link: https://www.econbiz.de/10014414201
Cover Image
The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors
Wan, Calvin; Lee, Daisy; Ng, Peggy M. L. - In: Psychology & marketing 41 (2024) 8, pp. 1833-1853
Persistent link: https://www.econbiz.de/10015073445
Cover Image
Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah - 2013
Persistent link: https://www.econbiz.de/10009722557
Cover Image
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Cover Image
Communicating sustainability : large companies and their web-based approach
Baldassarre, Fabrizio; Campo, Raffaele - In: International journal of sustainable economy 8 (2016) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10011657830
Cover Image
Knowledge gathering form social media to improve marketing in agri-food sector
Caione, Adriana; Paiano, Roberto; Guido, Anna Lisa; … - In: Inventi impact: SMEs (2016) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10011576093
Cover Image
Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
Cover Image
How green social network affordances enhance pro-environmental behaviour?
Nivedhitha, K. S.; Pasricha, Palvi; Vilma, G. Angelin - In: International journal of consumer studies 48 (2024) 2, pp. 1-29
Persistent link: https://www.econbiz.de/10014531660
Cover Image
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Cover Image
Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …
Persistent link: https://www.econbiz.de/10012012589