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~subject:"Social Web"
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Social Web
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Theorie
10,687
Brand image
10,633
Theory
10,507
Beziehungsmarketing
9,608
Relationship marketing
9,595
Werbewirkung
7,880
Advertising effects
7,655
Markenartikel
6,385
Brand
6,341
Deutschland
6,057
Online-Marketing
5,997
Internet marketing
5,933
USA
5,829
Germany
5,649
Customer satisfaction
5,633
Kundenzufriedenheit
5,633
United States
5,618
Social web
5,591
Online-Handel
5,474
Online retailing
5,460
Werbung
4,944
Advertising
4,804
Dienstleistungsqualität
4,414
Service quality
4,411
Einzelhandel
4,410
Retail trade
4,312
Betriebliche Kennzahl
4,038
Financial ratio
3,779
Marketingmanagement
3,719
Electronic Commerce
3,699
Marketing management
3,687
Verbraucherverhalten
3,560
E-commerce
3,556
Experiment
3,523
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Online availability
All
Undetermined
3,150
Free
930
Type of publication
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Article
4,660
Book / Working Paper
937
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All
Article in journal
4,246
Aufsatz in Zeitschrift
4,246
Aufsatz im Buch
408
Book section
408
Graue Literatur
136
Non-commercial literature
136
Hochschulschrift
106
Working Paper
94
Arbeitspapier
92
Collection of articles of several authors
57
Sammelwerk
57
Thesis
51
Aufsatzsammlung
44
Conference paper
43
Konferenzbeitrag
43
Case study
29
Fallstudie
29
Konferenzschrift
18
Collection of articles written by one author
14
Sammlung
14
Ratgeber
11
Guidebook
10
Lehrbuch
5
Amtsdruckschrift
4
Government document
4
Conference proceedings
3
Article
2
Festschrift
2
Reprint
2
Systematic review
2
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2
Übersichtsarbeit
2
Glossar enthalten
1
Glossary included
1
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1
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1
Statistik
1
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English
5,353
German
246
Polish
3
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
16
Loureiro, Sandra Maria Correia
16
Martínez-López, Francisco J.
15
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hajli, Nick
13
Hollebeek, Linda D.
12
Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
11
Veloutsou, Cleopatra
11
Burmann, Christoph
10
Chen, Huan
10
Gázquez-Abad, Juan Carlos
10
Harrigan, Paul
10
Hennig-Thurau, Thorsten
10
Law, Chun Hung Roberts
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Schweidel, David A.
10
Stephen, Andrew T.
10
Bigné Alcañiz, J. Enrique
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
Milne, George R.
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Sohail, M. Sadiq
8
Vrontis, Demetris
8
Wallace, Elaine
8
Chan-Olmsted, Sylvia M.
7
Choi, Yung Kyun
7
Conduit, Jodie
7
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Institution
All
Springer Fachmedien Wiesbaden
20
IGI Global
6
American Marketing Association
3
National Bureau of Economic Research
3
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Nomos Verlagsgesellschaft
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Markendialog <13, 2009, Berlin>
1
Media Economics Institut / Köln
1
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Published in...
All
Journal of business research : JBR
259
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
International journal of advertising : the review of marketing communications
63
The journal of brand management : an international journal
61
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
49
Journal of internet commerce
48
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
42
Tourism management : research, policies, practice
42
Journal of marketing management : MM
41
Journal of electronic commerce research : JECR
40
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
Journal of management information systems : JMIS
34
Journal of marketing
34
Journal of advertising research
33
Electronic commerce research
32
Marketing intelligence & planning
32
Journal of travel and tourism marketing
31
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
30
International journal of electronic commerce : IJEC
30
Journal of fashion marketing and management
30
Business horizons
29
International journal of hospitality management
29
Young consumers : insight and ideas for responsible marketers
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of the Academy of Marketing Science
27
International journal of business information systems : IJBIS
26
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Source
All
ECONIS (ZBW)
5,591
EconStor
5
OLC EcoSci
1
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1
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1
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
4
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
8
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
9
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
10
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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