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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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Online influencers : healthy food or fake news
Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
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Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Massive marketing in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.; Isravel, Yabesh Abraham Durairaj; Chitra, D.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
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Ways to implement effective product placement on YouTube
Koo, Wanmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10015051115
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823