Narrow search
Showing 1 - 10 of 992
Cover Image
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Cover Image
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Cover Image
Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
Cover Image
"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
Cover Image
The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …
Persistent link: https://www.econbiz.de/10014371857
Cover Image
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
Persistent link: https://www.econbiz.de/10013203503
Cover Image
Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Cover Image
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu; Sanni, Saidat Abidemi - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Cover Image
Influencer Marketing : Grundlagen, Strategie und Management
Kost, Julia F.; Seeger, Christof - 2020 - 2., überarbeitete und erweiterte Auflage
Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich … langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei … Marketings und beschreibt unterschiedliche Typen von Meinungsmachern. Es ordnet das Influencer Marketing als Trend und …
Persistent link: https://www.econbiz.de/10012173285
Cover Image
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta - In: Journal of internet commerce 16 (2017) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011804506