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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...
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Firmen durch, namentlich BMW, EMP, McDonald's Schweiz, Migros, SWISS und SBB. Eine Haupterkenntnis der Fallstudien ist, dass … are highly interactive in digital media (BMW, EMP, McDonald's Switzerland, Migros, SWISS, and SBB). A core finding from …
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Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...
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