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Implementation of green marketing concept through social media activities : a systematic literature review
Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67
The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...
Persistent link: https://www.econbiz.de/10012439493
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Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian; Arndt, Hans-Knud - In: Advances and New Trends in Environmental Informatics : …, (pp. 201-216). 2023
Persistent link: https://www.econbiz.de/10014022701
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The performance of green communication across social media : evidence from large-scale retail industry in Italy
Crapa, Giuseppe; Latino, Maria Elena; Roma, Paolo - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 493-513
Persistent link: https://www.econbiz.de/10014465302
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If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu; Luck, Edwina - 2011
Persistent link: https://www.econbiz.de/10010191048
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Millennials' willingness to pay for green restaurants
Nicolau, Juan Luis; Guix, Mireia; Hernandez-Maskivker, Gilda - In: International journal of hospitality management 90 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012300108
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.; Naz, Farheen; Ramkissoon, Haywantee; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10014233837