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PR für Special-Events : mit Social Media zu den Olympischen Spielen
Zunk, Karin; Behler, Jens - In: Public Relations im Sport : Basiswissen - Arbeitsfelder …, (pp. 185-197). 2011
Persistent link: https://www.econbiz.de/10009425181
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023
Persistent link: https://www.econbiz.de/10014321522
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Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba; Rodríguez-Castro, Yolanda - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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The impact of social interaction and team member exchange on sport event volunteer management
Lee, Younghan; Kim, Milyang; Koo, Jakeun - In: Sport management review 19 (2016) 5, pp. 550-562
Persistent link: https://www.econbiz.de/10011624407
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The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425
Persistent link: https://www.econbiz.de/10011861964