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Social Web
Marketingmanagement
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978
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Gázquez-Abad, Juan Carlos
10
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9
Brem, Alexander
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Bilgram, Volker
6
Füller, Johann
6
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5
Ozuem, Wilson
5
Ryan, Damian
5
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5
Adeola, Ogechi
4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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1
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1
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1
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1
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1
Springer-Verlag GmbH
1
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1
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1
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1
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Journal of business research : JBR
28
International journal of internet marketing and advertising : IJIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Business horizons
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Springer Proceedings in Business and Economics
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of technology marketing : IJTMkt
9
The journal of business & industrial marketing
9
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
International journal of product development : IJPD
7
Journal of marketing communications
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of advertising : the review of marketing communications
6
International journal of innovation and technology management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of internet commerce
6
Journal of marketing
6
Journal of open innovation : technology, market, and complexity
6
Technology analysis & strategic management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Digitale Kommunikation
5
International journal of innovation management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Young consumers : insight and ideas for responsible marketers
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of innovation management
4
European journal of marketing : EJM
4
Handbook of research on integrating social media into strategic marketing
4
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ECONIS (ZBW)
978
EconStor
1
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1
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1
Managing the lifecycle of online innovation contests : a case study on an innovation intermediary's approach
Hallerstede, Stefan H.
;
Bullinger-Hoffmann, Angelika C.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010404556
Saved in:
2
Pre-launch prediction of market performance for short lifecycle products using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Palmer, Adrian
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 12-28
Persistent link: https://www.econbiz.de/10011695164
Saved in:
3
Dominant communities and dominant designs : community-based innovation in the context of the technology life cycle
Seidel, Victor P.
;
Langner, Benedikt
;
Sims, Jonathan
- In:
Strategic organization
15
(
2017
)
2
,
pp. 220-241
Persistent link: https://www.econbiz.de/10011705436
Saved in:
4
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Saved in:
5
Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha
;
Link, Patrick
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 369-378)
.
2013
Persistent link: https://www.econbiz.de/10011447474
Saved in:
6
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
7
Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu
;
Sivakumar, K.
;
Pavlou, Paul A.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
Saved in:
8
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
9
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
10
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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