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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
Syawaluddin; Joni; Erwin - 2019
Persistent link: https://www.econbiz.de/10012146686
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Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?
Md Uzir Hossain Uzir; Abu Bakar bin Abdul Hamid; … - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 113-137
Persistent link: https://www.econbiz.de/10012506639
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Extending the theory of reasoned action to understand fast fashion by younger consumers
Minh T. H. Le - In: International journal of electronic customer … 14 (2023) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10014309495
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Brand communities : influencing organisations' identities and their perception of the business environment
Lipinski, John; Walsh, Michael F.; Crothers, Laura M. - In: International journal of business environment : IJBE 4 (2011) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
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Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li; Kong, Sue - In: Journal of internet commerce 14 (2015) 4, pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi; Hu, Yu Jeffrey; Ulmer, Jackie Rees - In: Management information systems : mis quarterly 39 (2015) 3, pp. 683-696
Persistent link: https://www.econbiz.de/10011339223
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582