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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
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Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty
Ismail, Ahmed Rageh - 2023
The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty … convenience sample of virtual shopping participants. The findings highlight the significant role of brand engagement in self …-concept in driving brand loyalty within the metaverse. Implications for managers include the importance of understanding consumer …
Persistent link: https://www.econbiz.de/10014359987
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Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 118-148
Persistent link: https://www.econbiz.de/10015066819
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao; Kumar, Arvind; Rao, Bramhani - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
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Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin; Wilkie, Dean C. H.; Graves, Christopher - In: The journal of product & brand management 32 (2023) 5, pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364445