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~subject:"Social Web"
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Decomposing the value of word-...
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Social Web
Soziales Netzwerk
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Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
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Journal of business research : JBR
151
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
74
International journal of internet marketing and advertising : IJIMA
57
Journal of retailing and consumer services
56
Journal of management information systems : JMIS
53
Information systems research : ISR
50
International journal of hospitality management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing communications
39
Electronic commerce research
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Tourism management : research, policies, practice
37
International journal of business information systems : IJBIS
35
Journal of electronic commerce research : JECR
27
International journal of networking and virtual organisations : IJNVO
26
Journal of marketing
26
Management information systems : mis quarterly
26
International journal of advertising : the review of marketing communications
25
Journal of marketing management : MM
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Business horizons
23
International journal of electronic marketing and retailing : IJEMR
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of organizational computing and electronic commerce
23
Psychology & marketing
23
SpringerLink / Bücher
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International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
21
International journal of advertising : the quarterly review of marketing communications
20
International journal of technology marketing : IJTMkt
20
Journal of marketing research : JMR
20
Journal of travel and tourism marketing
20
Electronic commerce research and applications
19
International journal of electronic commerce : IJEC
19
Journal of internet commerce
19
The journal of product & brand management
19
Cogent business & management
18
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ECONIS (ZBW)
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EconStor
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
Saved in:
2
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
3
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
4
Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare
;
Hartley, Nicole
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
Saved in:
5
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
6
Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian
-
2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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7
Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter
Eismann, Kathrin
- In:
Journal of business economics : JBE
91
(
2021
)
9
,
pp. 1299-1329
Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...
Persistent link: https://www.econbiz.de/10012704076
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8
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
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9
Schumpeterian competition and consumer networks : understanding concentration in the internet access market
Pereira, Marcelo de Carvalho
-
2018
Persistent link: https://www.econbiz.de/10011880571
Saved in:
10
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
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