The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new … generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media …, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital …

"Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets … stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly … experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of …

"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in … common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the … natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an …