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Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan; Kim, Angella; Koo, Jayoung - In: International journal of retail & distribution management 43 (2015) 6, pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
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Consumer style inventory and intent to social shop online for apparel using social networking sites
Kang, Ju-young M.; Johnson, Kim K. P.; Wu, Juanjuan - In: Journal of fashion marketing and management 18 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010392840
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Attitudes toward crowdsourced, community-involved new product development
Wu, Juanjuan; Kim, Angella J.; Chen, Lili; Johnson, Kim … - In: Journal of fashion marketing and management 21 (2017) 4, pp. 453-467
Persistent link: https://www.econbiz.de/10011795854
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Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan; Song, Sanga; Whang, Claire Haesung - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
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Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer
Kang, Ju-Young M.; Kim, Jieun - In: Journal of fashion marketing and management 21 (2017) 3, pp. 298-316
Persistent link: https://www.econbiz.de/10011773339
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012