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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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Customer relationship management in a digitally connected world
Probst, Florian - 2015
Persistent link: https://www.econbiz.de/10011406817
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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The influences of social embeddedness and switching costs on blogger retention intention
Cheng, Hsiu-hua - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10009766328
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Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna; Riccaboni, Massimo; Romiti, Anna - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
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A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun - In: International journal of e-business research : an … 16 (2020) 4, pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
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Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo; Karatepe, Osman M.; Lee, Gyehee - In: Service business 13 (2019) 2, pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.; Pattinson, Hugh M. - In: Field guide to case study research in …, (pp. 227-253). 2014
Persistent link: https://www.econbiz.de/10011413821
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
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Estimating switching costs of changing social networking sites
Nakamura, Akihiro - 2012
This study's empirical analysis shows that the consumers' switching costs when changing SNS are less than that when changing BB service. SNS switching cost is estimated at JPY 944, while that in BB service is estimated at JPY 2864 (JPY 80 = USD 1 on 21st May 2012). According to these results,...
Persistent link: https://www.econbiz.de/10009729614