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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
2
Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M.
-
2017
-
Second edition.
-- 3. Analyzing the city or
town
as a tourism product -- 4. Analyzing the internal and external environment -- 5 …
Persistent link: https://www.econbiz.de/10013181499
Saved in:
3
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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4
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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5
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
6
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
7
Online city branding
Florek, Magdalena
- In:
City branding : theory and cases
,
(pp. 82-90)
.
2011
Persistent link: https://www.econbiz.de/10008808689
Saved in:
8
The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
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9
City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios
;
Stylos, Nikolaos
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
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10
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet
;
Kumar, Ashish
- In:
Strategic place branding methodologies and theory for …
,
(pp. 181-201)
.
2017
Persistent link: https://www.econbiz.de/10011692495
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