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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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Facebook "friendship" and brand advocacy
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
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"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
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Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine; Buil, Isabel - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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Generation Y females online : insights from brand narratives
Ruane, Lorna; Wallace, Elaine - In: Qualitative market research : an international journal 16 (2013) 3, pp. 315-335
Persistent link: https://www.econbiz.de/10009765589
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305