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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Predicting purchase behavior of website audiences
Kagan, Saar; Bekkerman, Ron - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
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Exploring online consumer experiences and experiential emotions offered by travel websites that accept cryptocurrency payments
Luo, Jian Ming; Hu, Zongwei; Law, Chun Hung Roberts - In: International journal of hospitality management 119 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015069858
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions
Walter, Nadine - 2018
relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …
Persistent link: https://www.econbiz.de/10012911061
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178