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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

The acceptance of mobile advertising : a social or personal matter?

Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103

Persistent link: https://www.econbiz.de/10012512694

Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

Persistent link: https://www.econbiz.de/10012395566

There's an app for that! : understanding the drivers of mobile application downloads

Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437

Persistent link: https://www.econbiz.de/10012435342

Augmented reality : designing immersive experiences that maximize consumer engagement

Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011451873

Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916

Persistent link: https://www.econbiz.de/10010436999

The lasting effects of social meia trends on advertising

Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82

Persistent link: https://www.econbiz.de/10011557313

A Shift in Marketing from Traditional Ad Spending To Digital Advertising

Adhana, Deepak; Kumar, Alisha - 2022

advertising, and any other digital medium. The evolution of digital marketing since the 1990s and 2000s has altered how brands and … spending to digital advertising …

Persistent link: https://www.econbiz.de/10014084244

Understanding irresponsibility in digital advertising

Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022

Persistent link: https://www.econbiz.de/10013419255

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