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Social Web
Markenimage
10,869
Brand image
10,654
Markenführung
6,978
Brand management
6,977
Konsumentenverhalten
6,580
Consumer behaviour
6,577
Brand
3,264
Markenartikel
3,237
Region
3,202
Beziehungsmarketing
1,851
Relationship marketing
1,851
Deutschland
1,349
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1,177
Werbewirkung
980
Advertising effects
977
Social web
973
Herkunftsbezeichnung
921
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916
Online-Marketing
890
Internet marketing
880
Tourism marketing
740
Tourismusmarketing
740
Theorie
722
Theory
707
region
698
Customer satisfaction
648
Kundenzufriedenheit
648
Marketingmanagement
615
Marketing management
614
Destination management
587
Destinationsmanagement
587
Corporate reputation
491
Firmenimage
490
Brand loyalty
485
USA
483
Innovation
478
United States
476
REGION
456
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454
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Loureiro, Sandra Maria Correia
8
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Hollebeek, Linda D.
6
Rita, Paulo
6
Usman, Osly
6
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Kumar, Vikas
4
Kunkel, Thilo
4
Nobre, Helena
4
Pauwels, Koen
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Arya, Vikas
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Bruhn, Manfred
3
Burmann, Christoph
3
Camiciottoli, Belinda Crawford
3
Chadwick, Simon
3
Cheung, Man Lai
3
Cova, Bernard
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Dzyabura, Daria
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Füller, Johann
3
Gensler, Sonja
3
Guercini, Simone
3
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
61
The journal of product & brand management
39
The journal of brand management : an international journal
37
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Tourism management perspectives : TMP
11
Marketing intelligence & planning
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
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ECONIS (ZBW)
973
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1
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973
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1
Mining brand perceptions from Twitter social networks
Culotta, Aron
;
Cutler, Jennifer
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
Saved in:
2
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
3
Impact of social media on brand commitment : testing the mediation role of perceived value and brand image
Kavoosi Kalejahi, Homa
;
Ramezani, Mojtaba
;
Rostamzadeh, Reza
- In:
International journal of business environment : IJBE
10
(
2019
)
3
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012036944
Saved in:
4
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
5
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
6
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
7
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
8
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
Impact of social media marketing activities on brand equity and brand commitment in the leather industry
Nobar, Hossein Bodaghi Khajeh
;
Kalejahi, Homa Kavoosi
; …
- In:
International journal of business excellence : IJBEX
20
(
2020
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012168771
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