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Social Web
Markenführung
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Loureiro, Sandra Maria Correia
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Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Hajli, Nick
10
Hollebeek, Linda D.
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Kunkel, Thilo
8
Ozuem, Wilson
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Burmann, Christoph
7
Haenlein, Michael
7
Kucharska, Wioleta
7
Bang, Nguyen
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Harrigan, Paul
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Haverila, Kai
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Karjaluoto, Heikki
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Ko, Eunju
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Ranfagni, Silvia
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Swani, Kunal
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Theobald, Elke
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Michaelidou, Nina
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IGI Global
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Information Resources Management Association
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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Markendialog <13, 2009, Berlin>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
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Projekt Verlag
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Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
119
International journal of internet marketing and advertising : IJIMA
57
The journal of product & brand management
57
Journal of retailing and consumer services
53
The journal of brand management : an international journal
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
29
Business horizons
26
Journal of marketing communications
26
Journal of marketing management : MM
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of advertising : the review of marketing communications
22
Journal of internet commerce
20
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Marketing intelligence & planning
18
Journal of strategic marketing
17
Springer eBook Collection
17
Tourism management : research, policies, practice
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of the Academy of Marketing Science
15
Cogent business & management
14
Journal of fashion marketing and management
14
Psychology & marketing
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
Springer Proceedings in Business and Economics
13
International journal of electronic marketing and retailing : IJEMR
12
Technological forecasting & social change : an international journal
12
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Journal of advertising research
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
International journal of consumer studies
9
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
2,267
EconStor
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1
Predicting
gasoline
shortage during disasters using social media
Khare, Abhinav
;
He, Qing
;
Batta, Rajan
- In:
OR spectrum : quantitative approaches in management
42
(
2020
)
3
,
pp. 693-726
Persistent link: https://www.econbiz.de/10012419325
Saved in:
2
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
3
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
4
Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Rasmussen, Joel
- In:
Human relations : towards the integration of the social …
74
(
2021
)
9
,
pp. 1421-1446
Persistent link: https://www.econbiz.de/10012610740
Saved in:
5
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
6
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
7
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
8
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Saved in:
9
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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