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ЭВОЛЮЦИЯ ВЛИЯНИЯ КРЕДИТНОГО ПР...
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Social Web
Consumer behaviour
79,340
Konsumentenverhalten
79,090
Marketing
31,307
Entscheidung
19,963
Decision
19,939
Theorie
17,814
Theory
17,791
Relationship marketing
9,862
Beziehungsmarketing
9,816
Brand management
7,979
Markenführung
7,960
USA
7,194
United States
6,930
Markenimage
6,742
Deutschland
6,712
Brand image
6,703
Germany
6,277
Marketingmanagement
5,784
Customer satisfaction
5,732
Kundenzufriedenheit
5,656
Marketing management
5,568
Online retailing
5,510
Online-Handel
5,510
Dienstleistung
5,414
Experiment
5,299
Social web
5,025
Online-Marketing
4,978
Internet marketing
4,967
Service quality
4,867
Dienstleistungsqualität
4,834
Services
4,616
Brand
4,474
Markenartikel
4,471
Einzelhandel
4,440
Retail trade
4,334
Electronic Commerce
4,051
E-commerce
3,793
Werbewirkung
3,698
Advertising effects
3,668
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34
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24
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23
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8
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Hajli, Nick
10
Hennig-Thurau, Thorsten
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Seo, Yuri
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Bruhn, Manfred
8
Conduit, Jodie
8
Harrigan, Paul
8
Ko, Eunju
8
Kumar, Vikas
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Dolan, Rebecca
7
Grewal, Dhruv
7
Hadwich, Karsten
7
Kumar, Jitender
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
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Springer Fachmedien Wiesbaden
10
American Marketing Association
8
IGI Global
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Fachhochschule Reutlingen / European School of Business
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Institut de Recherche Juridique - André Tunc
1
Institut de recherche juridique-André Tunc / Journées <2016, Paris>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Journal of business research : JBR
221
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
63
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Information systems research : ISR
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Journal of marketing management : MM
31
Electronic commerce research
30
International journal of hospitality management
30
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Young consumers : insight and ideas for responsible marketers
28
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing intelligence & planning
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of global marketing
23
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ECONIS (ZBW)
5,025
EconStor
3
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1
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5,028
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date (oldest first)
1
The potential of crowdsourcing for co-
marketing
: how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
2
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
Saved in:
3
Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba
- In:
The connected customer : the changing nature of …
,
(pp. 141-161)
.
2010
Persistent link: https://www.econbiz.de/10003951889
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
6
Social media and online dating service providers : reexamining the new face of romance
Smith, Alan D.
- In:
International journal of business information systems : …
9
(
2012
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10009503321
Saved in:
7
"Kunden helfen Kunden" als Methode der Kundenintegration bei Serviceleistungen : Theoretische und empirische Analyse mit Empfehlungen für den Einsatz von Service-Communities
Stumpf, Marcus
;
Braun, Regina
-
2015
Persistent link: https://www.econbiz.de/10010529513
Saved in:
8
COVID-19 vaccination : engagement behavior patterns and implications for public health service communication
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 323-351
Persistent link: https://www.econbiz.de/10013190902
Saved in:
9
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
10
Buyers' decisions in online social networks environment
Orzan, Gheorghe
;
Delcea, Camelia
;
Ioanas, Elisabeta
; …
- In:
Journal of Eastern Europe research in business & …
2015
(
2015
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
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