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Social media user behavior analysis applied to the fashion and apparel industry in the big data era

Xue, Zhebin; Li, Qing; Zeng, Xianyi - In: Journal of retailing and consumer services 72 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014253527

Exploring brand associations : an innovative methodological approach

Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112

Persistent link: https://www.econbiz.de/10010388095

Mining sustainable fashion e-commerce : social media texts and consumer behaviors

Shen, Zheng - In: Electronic commerce research 23 (2023) 2, pp. 949-971

Persistent link: https://www.econbiz.de/10014252077

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525

Persistent link: https://www.econbiz.de/10012601209

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion

Ananda, Artha Sejati; Soesilo, Primidya Kartika Miranda; … - 2021

Fashion marketers have yet to comprehend the use of online influencers to utilize the influencers’ opinion leadership …. This reseach investigates the relationships between Indonesian fashion online opinion leadership on Instagram and consumers …’ behavioral intentions, i.e. intention to adopt new fashion and purchase intention. This research employs a quantitative survey …

Persistent link: https://www.econbiz.de/10013221494

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