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Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar - In: Journal of decision systems 24 (2015) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
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Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung; Kysely, Miroslav - In: Electronic commerce research 21 (2021) 4, pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
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Intuitionistic fuzzy social network hybrid MCDM model for an assessment of digital reforms of manufacturing industry in China
Zeng, Shouzhen; Zhou, Jiamin; Zhang, Chonghui; Merigo, … - In: Technological forecasting & social change : an … 176 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013337297
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Research on ecological evaluation of an enterprise open innovation community website
Xie, Renqiang - In: Business process management journal 29 (2023) 7, pp. 2212-2227
Persistent link: https://www.econbiz.de/10014430679
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Fuzzy soft social network modeling and marketing
Yager, Ronald R.; Yager, Rachel L. - In: Fuzzy methods for customer relationship management and …, (pp. 16-40). 2012
Persistent link: https://www.econbiz.de/10009703889
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Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens; Maier, Christian; Reis, Lea; Weitzel, Tim - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
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Using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists' perspective
Balouchi, Mina; Khanmohammadi, Ehsan - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 7-18
The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the...
Persistent link: https://www.econbiz.de/10011855444
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Associating Facebook measurable activities with personality traits : a fuzzy sets approach
Misirlis, Nikolaos; Lekakos, George; Vlachopoulou, Maro - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 4 (2018) 2, pp. 10-16
Persistent link: https://www.econbiz.de/10012156961
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Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
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Celebrity selection in social media ecosystems : a flexible and interactive framework
Shukla, Shekhar; Dubey, Ashish - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 189-220
Persistent link: https://www.econbiz.de/10013277400