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Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
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The novice nose knows : how olfactory knowledge shapes evaluation confidence
Meng, Hua; Zamudio, César; Grigsby, Jamie L. - In: International journal of market research 65 (2023) 4, pp. 448-465
Persistent link: https://www.econbiz.de/10014322089
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Getting connected : an empirical investigation of the relationship between social capital and philanthropy among online volunteers
Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 2S, pp. 151S-173S
Persistent link: https://www.econbiz.de/10012006704
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Nonprofit organizations, social media, and trust : how self-congruence can help organizations choose the right social media endorsers
Zogaj, Adnan - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 568-588
Persistent link: https://www.econbiz.de/10014444834
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Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A. - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Understanding environmental tweets of for-profits and nonprofits and their effects on user responses
Shin, Sumin; Ki, Eyun-Jung - In: Management decision 60 (2022) 1, pp. 211-230
Persistent link: https://www.econbiz.de/10012798705
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Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa; Breitsohl, Jan; Garrod, Brian; … - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
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Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung - In: International review on public and non-profit marketing 18 (2021) 2, pp. 255-272
Persistent link: https://www.econbiz.de/10012545539