//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the role of knowledg...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Relationship marketing
26,260
Beziehungsmarketing
25,586
Knowledge management
23,696
Wissensmanagement
22,967
Social web
20,598
Consumer behaviour
13,351
Konsumentenverhalten
13,312
Knowledge transfer
8,646
Wissenstransfer
8,558
Online-Marketing
6,556
Internet marketing
6,450
Customer satisfaction
5,957
Kundenzufriedenheit
5,888
Innovation
5,076
Theorie
4,604
Theory
4,584
Knowledge
4,480
Service quality
4,347
Dienstleistungsqualität
4,326
Wissen
4,316
Structural equation model
4,178
Strukturgleichungsmodell
4,155
Deutschland
4,018
Innovationsmanagement
3,981
Germany
3,872
Brand management
3,870
Markenführung
3,867
Innovation management
3,823
Electronic Commerce
3,691
Learning organization
3,508
Lernende Organisation
3,507
E-commerce
3,487
Soziales Netzwerk
3,138
Social network
2,966
Virales Marketing
2,679
Viral marketing
2,678
Markenimage
2,669
Brand image
2,661
Online-Handel
2,636
more ...
less ...
Online availability
All
Undetermined
8,861
Free
4,578
Type of publication
All
Article
14,872
Book / Working Paper
5,751
Journal
6
Type of publication (narrower categories)
All
Article in journal
11,974
Aufsatz in Zeitschrift
11,974
Aufsatz im Buch
2,903
Book section
2,903
Graue Literatur
1,127
Non-commercial literature
1,127
Working Paper
874
Arbeitspapier
859
Hochschulschrift
424
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
301
Thesis
228
Conference paper
182
Konferenzbeitrag
182
Ratgeber
119
Guidebook
108
Konferenzschrift
99
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Interview
10
Reprint
9
Mehrbändiges Werk
7
Multi-volume publication
7
Systematic review
7
Übersichtsarbeit
7
Research Report
6
Amtliche Publikation
5
more ...
less ...
Language
All
English
18,669
German
1,948
French
23
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Swedish
1
more ...
less ...
Author
All
Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
more ...
less ...
Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
more ...
less ...
Published in...
All
Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
CESifo working papers
59
Journal of advertising research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
more ...
less ...
Source
All
ECONIS (ZBW)
20,593
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
BASE
1
Showing
1
-
10
of
20,629
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective factors of Social Customer Knowledge Management (SCKM) in Organisations : study of electronic service providers in Iran
Lak, Behzad
;
Rezaeenour, Jalal
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
2
,
pp. 1750014-1-24
Persistent link: https://www.econbiz.de/10011754272
Saved in:
2
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.
;
Ng, K. K. H.
;
Chan, Hing Kai
;
Choy, …
- In:
Journal of air transport management
73
(
2018
),
pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
Saved in:
7
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
8
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
9
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
10
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song
;
Liew, Chee Yoong
;
Muthaloo Subramaniam
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->