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Social Web
Consumer behaviour
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Marketing management
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Marketing
29
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28
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27
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11
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Kitchen, Philip J.
5
Kimmel, Allan J.
3
Porcu, Lucia
3
Barrio-García, Salvador del
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Liébana-Cabanillas, Francisco
2
Yasin, Mahmoud
2
Abusharbeh, Mohammed T.
1
Alcántara-Pilar, Juan Miguel
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Crespo-Almendros, E.
1
Crespo-Almendros, Esmeralda
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Foroudi, Pantea
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Hafeez, Khalid
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Hernández-López, Laura
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Izzal Asnira Zolkepli
1
Kamarulzaman, Yusniza
1
Kayed, Rasem N.
1
Kitchen, Philip
1
Mohd-Any, Amrul Asraf
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Nazarian, Alireza
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Norbani Che Ha
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ECONIS (ZBW)
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1
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
2
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
3
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
Saved in:
4
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
5
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
6
Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura
;
Barrio-García, Salvador del
- In:
Journal of business
10
(
2018
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
Saved in:
7
Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
8
The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud
;
Porcu, Lucia
;
Abusharbeh, Mohammed T.
; …
- In:
Economic research
33
(
2020
)
1,2
,
pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
Saved in:
9
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
10
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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