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Journal of business research : JBR
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176
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
89
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Electronic commerce research
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Journal of internet commerce
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International journal of electronic marketing and retailing : IJEMR
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Psychology & marketing
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International journal of hospitality management
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Tourism management : research, policies, practice
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International journal of consumer studies
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SpringerLink / Bücher
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International journal of electronic commerce : IJEC
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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Springer eBook Collection
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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EconStor
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1
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
2
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
3
Analyzing country images through networks : case of South Korea
Sevin, Efe
;
Ayhan, Kadir
;
Ingenhoff, Diana
- In:
Asian international studies review
21
(
2020
)
2
,
pp. 95-119
Persistent link: https://www.econbiz.de/10012621419
Saved in:
4
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
5
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
6
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
7
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
8
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
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9
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
10
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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