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Social Web
Brand management
67
Markenführung
65
Consumer behaviour
51
Konsumentenverhalten
48
Marketing management
48
Marketingmanagement
47
Corporate reputation
39
Marketing
39
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36
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36
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34
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26
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25
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25
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22
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20
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19
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Social web
18
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17
Reputation
17
Multinationales Unternehmen
16
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16
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14
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United Kingdom
13
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12
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12
Internet marketing
12
Online-Marketing
12
Werbung
12
Brand architecture
11
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11
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Foroudi, Pantea
10
Kitchen, Philip J.
5
Gupta, Suraksha
3
Kimmel, Allan J.
3
Balakrishnan, Janarthanan
2
Fakhreddin, Farbod
2
Marvi, Reza
2
Pantano, Eleonora
2
Abosag, Ibrahim
1
Alamanos, Eleftherios
1
Baker, Thomas L.
1
Cuomo, Maria Teresa
1
Curtis, Lucill
1
Dennis, Charles
1
Devereux, Luke
1
Dwivedi, Yogesh Kumar
1
Festa, Giuseppe
1
Giordano, Alex
1
Hafeez, Khalid
1
Irani, Zahir
1
Izzal Asnira Zolkepli
1
Jin, Zhongqi
1
Kacprzak, Agnieszka
1
Kamarulzaman, Yusniza
1
Kanungo, Rama Prasad
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Kitchen, Philip
1
Kooli, Kaouther
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Kunz, Werner H.
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Liu, Jonathan
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Liu, Rui
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Mahroof, Kamran
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Melewar, T. C.
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Metallo, Gerardino
1
Mohd-Any, Amrul Asraf
1
Nazarian, Alireza
1
Noor Akma Mohd Salleh
1
Norbani Che Ha
1
Ozdemir, Ozlem
1
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Journal of business research : JBR
3
Technological forecasting & social change : an international journal
3
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International studies of management and organization
1
Journal of business-to-business marketing
1
Journal of marketing communications
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Journal of marketing theory and practice
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ECONIS (ZBW)
18
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1
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10
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18
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1
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
2
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
3
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
4
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
Saved in:
5
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
6
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
7
Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei
;
Foroudi, Pantea
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
Saved in:
8
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
9
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
10
Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
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