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Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 77 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
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Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano; Sthapit, Erose; Rubio Benito, … - In: Tourism management perspectives : TMP 31 (2019), pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
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Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 79 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
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It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior
Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23
Local residents' voices have been regarded as the most important extra-role behavior that determines the growth and survival of tourist destinations. This study examines the antecedents of such crucial extra-role behaviors of local residents. Furthermore, it examines the mediation role of...
Persistent link: https://www.econbiz.de/10014420525
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
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Leveraging minority language in destination online marketing : evidence from Alta Badia, Italy
Lonardi, Serena; Scholl-Grissemann, Ursula; Peters, Mike; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015076766
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Exploring destination loyalty : application of social media analytics in a nature-based tourism setting
Mirzaalian, Farshid; Halpenny, Elizabeth - In: Journal of destination marketing & management 20 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012588621
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam
Hue Kim Thi Nguyen; Phuong Thi Kim Tran; Vinh Trung Tran - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 1187-1210
Persistent link: https://www.econbiz.de/10014526859