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Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball

Williams, Jo; Heiser, Robert; Chinn, Susan J. - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 295-310

Persistent link: https://www.econbiz.de/10009748199

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Applying the customer-centric model to the investigation of brand communities of professional sports teams

Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234

Persistent link: https://www.econbiz.de/10012667339

The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association

Achen, Rebecca M. - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 247-268

Persistent link: https://www.econbiz.de/10011633637

Fan networks in women's sport : an egocentric analysis of social fans and IsoFans

Katz, Matthew; Melton, E. Nicole; Isard, Risa F.; Agha, Nola - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 166-180

Persistent link: https://www.econbiz.de/10014635125

No name, no logo, no problem? : Examining early fan connections to NHL Seattle

Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10013426216

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

Hashtag activism by brand lovers : a netnographic study

Carvalho, Cássia Liandra; Barbosa, Belem - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 44-61

Persistent link: https://www.econbiz.de/10014310879

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

Determinants of word-of-mouth influence in sport viewership

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10011489242

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