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Developing affective brand commitment through social media
Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
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Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan; Suh, Taewon; Sierra, Jeremy J. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179098