Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Paying before or paying after?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
37
Konsumentenverhalten
37
Relationship marketing
25
Beziehungsmarketing
24
Internet marketing
18
Online-Marketing
18
E-commerce
13
Electronic Commerce
13
Dienstleistungsqualität
12
Service quality
12
Digitalisierung
11
Digitization
11
Hotel industry
10
Preismanagement
10
Pricing strategy
10
Social web
10
Confidence
9
Dienstleistungssektor
9
Experiment
9
Hotellerie
9
Service industry
9
Theorie
9
Theory
9
Vertrauen
8
Deutschland
7
Germany
7
Share Economy
7
Sharing economy
7
Advertising effects
6
Customer satisfaction
6
Game theory
6
Innovation
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Spieltheorie
6
Werbewirkung
6
Customer integration
5
Data protection
5
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
10
German
1
Author
All
Viglia, Giampaolo
6
Schumann, Jan Hendrik
4
Mattila, Anna S.
2
Pera, Rebecca
2
Pinto, Diego Costa
2
Shuqair, Saleh
2
Beverungen, Daniel
1
Bigné Alcañiz, J. Enrique
1
Chen, Tom
1
Filieri, Raffaele
1
Fletcher-Brown, Judith
1
Golovko, Dimitri
1
González-Benito, Óscar
1
Groene, Nicole
1
Gudergan, Gerhard
1
Jussen, Philipp
1
Muñoz-Gallego, Pablo A.
1
Nagel, Christian Siegfried Anton
1
Nieto García, Marta
1
Pereira, Vijay
1
Stich, Volker
1
Totzek, Dirk
1
Turnbull, Sarah
1
Wangenheim, Florian von
1
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
Journal of business research : JBR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
2
Influence of company Facebook activities on recruitment success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
Saved in:
3
Digitale Dienstleistungsinnovationen : Smart Services agil und kundenorientiert entwickeln
Stich, Volker
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012042460
Saved in:
4
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
5
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
6
Be social! : the impact of self-presentation on peer-to-peer accommodation revenue
Nieto García, Marta
;
Muñoz-Gallego, Pablo A.
;
Viglia, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1268-1281
Persistent link: https://www.econbiz.de/10012268387
Saved in:
7
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
8
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
9
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
10
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
