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Subject
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Social Web
Hochschule
24,429
Higher education institution
20,298
Students
15,502
Studierende
15,124
Online-Marketing
13,293
Internet marketing
13,177
Social web
7,296
Consumer behaviour
6,851
Konsumentenverhalten
6,818
Viral marketing
4,937
Virales Marketing
4,917
Studium
4,681
University education
4,542
Deutschland
3,978
USA
3,952
United States
3,760
Germany
2,947
Online-Handel
2,422
Online retailing
2,418
Electronic Commerce
2,387
Unternehmensgründung
2,343
Bildungsverhalten
2,324
Forschungskooperation
2,301
Beziehungsmarketing
2,289
Relationship marketing
2,287
Educational behaviour
2,286
Business start-up
2,281
Research collaboration
2,274
Werbewirkung
2,267
Advertising effects
2,257
E-commerce
2,241
Brand management
2,123
Markenführung
2,120
Entrepreneurship
2,114
Entrepreneurship approach
2,050
Betriebswirtschaftsstudium
1,992
Graduate business education
1,991
Universitäre Forschung
1,963
University research
1,962
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1,375
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5
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153
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149
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105
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105
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88
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87
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87
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84
Ratgeber
69
Conference paper
68
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68
Guidebook
65
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39
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25
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23
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16
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11
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11
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10
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9
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9
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7
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7
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2
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English
6,926
German
376
French
3
Polish
3
Spanish
3
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Law, Chun Hung Roberts
20
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
15
Harrigan, Paul
14
Rita, Paulo
14
Stephen, Andrew T.
14
Hajli, Nick
13
Ozuem, Wilson
13
Hennig-Thurau, Thorsten
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Schweidel, David A.
12
Bigné Alcañiz, J. Enrique
11
Bilgihan, Anil
11
Sabatini, Fabio
11
Tan, Yong
11
Haenlein, Michael
10
Hinson, Robert
10
Kim, Juran
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Moe, Wendy W.
10
Mogaji, Emmanuel
10
Scott, David Meerman
10
Seo, Yuri
10
Skiera, Bernd
10
Thaichon, Park
10
Ye, Qiang
10
Adeola, Ogechi
9
Choi, Yung Kyun
9
Hong, Yili
9
Liang, Sai
9
Okumus, Fevzi
9
Pitt, Leyland F.
9
Qiu, Liangfei
9
Schivinski, Bruno
9
Soutar, Geoffrey N.
9
Ahuja, Vandana
8
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Springer Fachmedien Wiesbaden
23
IGI Global
16
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
3
Friedrich-Schiller-Universität Jena
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Information Resources Management Association
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Published in...
All
Journal of business research : JBR
234
Journal of retailing and consumer services
134
International journal of internet marketing and advertising : IJIMA
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
70
Technological forecasting & social change : an international journal
68
Journal of marketing communications
67
Tourism management : research, policies, practice
65
Information systems research : ISR
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of promotion management : innovations in planning and applied research
59
International journal of hospitality management
57
Business horizons
50
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
The journal of product & brand management
50
Journal of internet commerce
45
Cogent business & management
44
Electronic commerce research
44
International journal of technology marketing : IJTMkt
42
International journal of business information systems : IJBIS
41
Marketing intelligence & planning
40
Journal of marketing management : MM
38
SpringerLink / Bücher
38
Journal of marketing
37
Psychology & marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
Springer eBook Collection
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Journal of travel and tourism marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of contemporary hospitality management
31
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ECONIS (ZBW)
7,296
EconStor
9
OLC EcoSci
1
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1
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1
The impact of university brand identification and
eWOM
behaviour on
students
' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
2
Influence of social media and online reviews on university
students
' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
3
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
4
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
5
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
6
The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping
- In:
International journal of networking and virtual …
16
(
2016
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
Saved in:
7
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
8
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
9
Determinants of consumer participation in online group buying : an example of luggage
Lin, Hui-Tzu
;
Kim, Hyun-Jee
;
Wang, Li-Wen
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011796233
Saved in:
10
Impact of
eWOM
and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
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