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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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Social Commerce mobile application enhancement : a hybrid text clustering - topic modeling business model analysis
Abkenar, Saeedeh Poormoosa; Vanani, Iman Raeesi; … - In: Electronic commerce research 24 (2024) 3, pp. 1927-1965
Persistent link: https://www.econbiz.de/10015078495
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Veranstaltungskommunikation
Groneberg, Christoph (ed.) - 2019
Persistent link: https://www.econbiz.de/10011414661
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep …
Persistent link: https://www.econbiz.de/10009509774
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Using Social Media as A Tool for Promoting Festival Tourism
Wu, Pei-Ying - 2020
The impact of social media on Tourism has been one of the main topics in tourism research. Many studies discuss and analyze the impact of social media on Tourism. However, less research studied on the impact of social media on specific, like festivals tourism. Festival make people united and the...
Persistent link: https://www.econbiz.de/10012828964
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Knowledge sharing and social technology acceptance model : promoting local events and festivals through Facebook
Lee, Woojin; Paris, Cody Morris - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 4, pp. 457-469
Persistent link: https://www.econbiz.de/10010206943