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Social Web
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Emotion
10,705
Theorie
9,837
Theory
9,655
Relationship marketing
9,437
Beziehungsmarketing
9,409
Brand management
7,788
Markenführung
7,746
Brand image
6,836
Markenimage
6,799
Customer satisfaction
6,188
Kundenzufriedenheit
6,032
Kulturelle Identität
5,986
Social web
5,979
Online-Handel
5,825
Online retailing
5,814
USA
5,647
Cultural identity
5,433
Online-Marketing
5,282
Internet marketing
5,262
United States
5,258
Viral marketing
4,875
Virales Marketing
4,855
Service quality
4,772
Dienstleistungsqualität
4,727
Deutschland
4,559
Brand
4,373
Markenartikel
4,360
Germany
4,217
Einzelhandel
4,212
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4,172
Experiment
3,966
Werbewirkung
3,905
Advertising effects
3,864
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3,807
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3,691
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3,222
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Filieri, Raffaele
20
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Rita, Paulo
13
Stephen, Andrew T.
13
Hajli, Nick
12
Schweidel, David A.
12
Bigné Alcañiz, J. Enrique
11
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Berger, Jonah
10
Casaló, Luis V.
10
Hennig-Thurau, Thorsten
10
Moe, Wendy W.
10
Ranfagni, Silvia
10
Tan, Yong
10
Akram, Umair
9
Choi, Yung Kyun
9
Gu, Bin
9
Harrigan, Paul
9
Liang, Sai
9
Ozuem, Wilson
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Thaichon, Park
9
Usman, Osly
9
Wallace, Elaine
9
Ye, Qiang
9
Yoon, Sukki
9
Ghose, Anindya
8
Kim, Juran
8
Ko, Eunju
8
Luo, Xueming
8
Rather, Raouf Ahmad
8
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IGI Global
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2
Information Resources Management Association
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
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1
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1
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1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
1
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Journal of business research : JBR
251
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Technological forecasting & social change : an international journal
75
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
59
The journal of product & brand management
58
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
52
Tourism management : research, policies, practice
51
International journal of hospitality management
50
Journal of internet commerce
49
Psychology & marketing
49
Journal of management information systems : JMIS
47
International journal of electronic marketing and retailing : IJEMR
46
Journal of electronic commerce research : JECR
43
The journal of brand management : an international journal
43
International journal of consumer studies
42
Journal of marketing management : MM
41
Journal of marketing
40
Electronic commerce research
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of travel and tourism marketing
36
International journal of business information systems : IJBIS
35
International journal of technology marketing : IJTMkt
35
Cogent business & management
34
Marketing intelligence & planning
34
Journal of hospitality marketing & management
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of fashion marketing and management
30
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
Asia Pacific journal of marketing and logistics
27
Business horizons
27
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ECONIS (ZBW)
5,979
EconStor
2
OLC EcoSci
1
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1
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri
;
Inman, J. Jeffrey
;
Pham, Michel T.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10012177328
Saved in:
4
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
5
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and
emotion
on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Influence of human
emotion
expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
Saved in:
8
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
9
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
10
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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