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~subject:"Social Web"
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Social Web
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
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Werbung
22
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19
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13
Online retailing
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Online-Handel
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11
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11
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10
Markenführung
10
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10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
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8
Viral marketing
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Malthouse, Edward C.
8
Calder, Bobby J.
3
Maslowska, Ewa
3
Shankar, Venkatesh
3
Segijn, Claire M.
2
Skiera, Bernd
2
Agarwal, Amit
1
Aksoy, Pelin
1
Birgelen, Marcel van
1
Chen, Yan
1
Dessart, Laurence
1
Duff, Brittany R. L.
1
Fossen, Beth
1
Friege, Christian
1
Gensler, Sonja
1
Grewal, Dhruv
1
Haenlein, Michael
1
Harper, F. Maxwell
1
Hennig-Thurau, Thorsten
1
Hessary, Yasaman Kamyab
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Joosten, Herm
1
Kim, Su Jung
1
Konstan, Joseph
1
Larivière, Bart
1
Leckie, Civilai
1
Li, Jiaoyang
1
Li, Sherry Xin
1
Lobschat, Lara
1
Marbach, Julia
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Pamuksuz, Utku
1
Pennekamp, Sjoerd F.
1
Peters, Kay
1
Rangaswamy, Arvind
1
Raquel, Cristiana
1
Schultz, Don E.
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International journal of advertising : the review of marketing communications
2
Journal of marketing management : MM
2
Journal of service management
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Journal of service research : JSR
1
Policy and marketing strategies for digital media
1
Review of marketing research
1
The American economic review
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ECONIS (ZBW)
15
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1
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
2
Social comparisons and contributions to online communities : a field experiment on MovieLens
Chen, Yan
;
Harper, F. Maxwell
;
Konstan, Joseph
;
Li, …
- In:
The American economic review
100
(
2010
)
4
,
pp. 1358-1398
Persistent link: https://www.econbiz.de/10008747716
Saved in:
3
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
4
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
5
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
6
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
7
Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
Saved in:
8
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
9
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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