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Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya; Buzeta, Cristian; Lopes, Ana Isabel - In: Psychology & marketing 41 (2024) 6, pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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Brand communication on social networking sites
De Keyzer, Freya - 2019
Persistent link: https://www.econbiz.de/10012597222
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Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017
Persistent link: https://www.econbiz.de/10011646112
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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150
Persistent link: https://www.econbiz.de/10014233935