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Social Web
Konsumentenverhalten
78,613
Consumer behaviour
78,182
Beziehungsmarketing
25,025
Relationship marketing
24,997
Einzelhandel
17,550
Theorie
16,289
Theory
15,958
Retail trade
14,647
Value creation
13,638
Betriebliche Wertschöpfung
13,602
Deutschland
9,582
Motivation
9,299
Leistungsmotivation
9,235
Work motivation
8,853
Germany
8,450
Markenführung
8,328
Brand management
8,325
Soziale Beziehungen
8,236
Social relations
8,211
USA
8,008
Kundenzufriedenheit
7,999
Customer satisfaction
7,989
United States
7,679
Markenimage
6,953
Brand image
6,923
Social web
6,600
Dienstleistungsqualität
6,536
Service quality
6,520
Online-Handel
6,342
Online retailing
6,321
Electronic Commerce
5,453
Online-Marketing
5,309
Internet marketing
5,267
E-commerce
5,214
Experiment
5,188
Markenartikel
4,525
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4,520
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4,209
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4,152
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Filieri, Raffaele
18
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17
Stroebel, Johannes
17
Bailey, Michael
16
Füller, Johann
16
Loureiro, Sandra Maria Correia
16
Dwivedi, Yogesh Kumar
15
Hajli, Nick
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Ozuem, Wilson
14
Flavián Blanco, Carlos
13
Rita, Paulo
13
Agnihotri, Raj
12
Hollebeek, Linda D.
12
Hennig-Thurau, Thorsten
11
Seo, Yuri
11
Bigné Alcañiz, J. Enrique
10
Brem, Alexander
10
Casaló, Luis V.
10
Constantinides, Efthymios
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Lorenzo-Romero, Carlota
10
Ranfagni, Silvia
10
Ruyter, Ko de
10
Sabatini, Fabio
10
Thaichon, Park
10
Vrontis, Demetris
10
Dolan, Rebecca
9
Hinz, Oliver
9
Itani, Omar S.
9
Ko, Eunju
9
Leimeister, Jan Marco
9
Pantano, Eleonora
9
Schivinski, Bruno
9
Stephen, Andrew T.
9
Tan, Yong
9
Usman, Osly
9
Veloutsou, Cleopatra
9
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13
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6
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3
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3
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2
Springer International Publishing
2
Technische Universität Berlin
2
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2
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2
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
1
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1
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1
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1
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1
Fritz Knapp Verlag
1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of business research : JBR
270
Journal of retailing and consumer services
188
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
International journal of internet marketing and advertising : IJIMA
104
Technological forecasting & social change : an international journal
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
56
Journal of internet commerce
55
Journal of marketing communications
55
International journal of electronic marketing and retailing : IJEMR
51
Psychology & marketing
48
The journal of brand management : an international journal
47
International journal of advertising : the review of marketing communications
46
Journal of management information systems : JMIS
46
Information systems research : ISR
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of consumer studies
41
International journal of electronic commerce : IJEC
41
Journal of electronic commerce research : JECR
41
International journal of hospitality management
40
Journal of strategic marketing
39
Electronic commerce research
38
Journal of marketing management : MM
38
Cogent business & management
36
International journal of technology marketing : IJTMkt
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of business information systems : IJBIS
35
Tourism management : research, policies, practice
35
Business horizons
34
Journal of marketing
34
Journal of travel and tourism marketing
34
Marketing intelligence & planning
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
31
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of fashion marketing and management
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
6,600
EconStor
2
OLC EcoSci
1
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1
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1
Customer nontransactional value cocreation in an online hotel brand community : driving
motivation
, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Customer engagement in collaborative innovation : investigating consumer
motivation
for participating in value co-creation
Sohail, M. Sadiq
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
Saved in:
3
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
Saved in:
4
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
6
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
7
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and
motivation
processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
8
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
9
Motivation
triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
10
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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