//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fexit : the effect of politica...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Consumer behaviour
8,180
Konsumentenverhalten
8,150
Viral marketing
4,870
Virales Marketing
4,850
Electronic Commerce
3,349
E-commerce
3,147
Relationship marketing
3,023
Beziehungsmarketing
3,022
Online-Handel
2,884
Online retailing
2,880
Social media
2,601
Soziales Netzwerk
2,569
Brand management
2,516
Markenführung
2,506
Internet
2,384
Social network
2,382
Werbewirkung
2,312
Advertising effects
2,302
social media
2,180
Advertising
1,966
Werbung
1,952
Digitalisierung
1,751
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,743
Digitization
1,672
Marketingmanagement
1,543
Markenimage
1,534
Brand image
1,528
Marketing management
1,528
Deutschland
1,246
Germany
1,200
USA
1,161
United States
1,149
Website
1,117
Customer satisfaction
1,091
Kundenzufriedenheit
1,084
more ...
less ...
Online availability
All
Undetermined
8,805
Free
4,568
Type of publication
All
Article
14,816
Book / Working Paper
5,738
Journal
6
Type of publication (narrower categories)
All
Article in journal
11,925
Aufsatz in Zeitschrift
11,925
Aufsatz im Buch
2,896
Book section
2,896
Graue Literatur
1,122
Non-commercial literature
1,122
Working Paper
868
Arbeitspapier
853
Hochschulschrift
424
Collection of articles of several authors
415
Sammelwerk
415
Case study
339
Fallstudie
339
Aufsatzsammlung
301
Thesis
228
Conference paper
181
Konferenzbeitrag
181
Ratgeber
119
Guidebook
108
Konferenzschrift
99
Collection of articles written by one author
50
Sammlung
50
Conference proceedings
48
Lehrbuch
43
Textbook
30
Handbook
24
Handbuch
24
Glossar enthalten
18
Glossary included
18
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Interview
10
Reprint
9
Mehrbändiges Werk
7
Multi-volume publication
7
Systematic review
7
Übersichtsarbeit
7
Research Report
6
Amtliche Publikation
5
more ...
less ...
Language
All
English
18,600
German
1,948
French
23
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Swedish
1
more ...
less ...
Author
All
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
more ...
less ...
Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
more ...
less ...
Published in...
All
Journal of business research : JBR
451
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
more ...
less ...
Source
All
ECONIS (ZBW)
20,524
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
BASE
1
Showing
1
-
10
of
20,560
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
2
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
3
Understanding user-generated content and customer engagement on
Facebook
business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
4
The possible risks of using
Facebook
in corporate commnication
Emeksiz, Gulcin Ipek
- In:
International journal of business & management : IJoBM
7
(
2019
)
2
,
pp. 30-42
Persistent link: https://www.econbiz.de/10012198507
Saved in:
5
Social media, social me : a content analysis of beauty companies’ use of
Facebook
in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
6
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
7
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
10
"Popularity effect" in user-generated content : evidence from online product reviews
Goes, Paulo B.
;
Lin, Mingfeng
;
Yeung, Ching-man Au
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 222-238
Persistent link: https://www.econbiz.de/10010393304
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->