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Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success

Wen, Xiaohan; Kim, Shinhye; Bowen, Melanie - In: Journal of business research : JBR 156 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10013534234

Retweet to donate? : cause-related marketing in the era of social medialization

Kim, Shinhye; Bowen, Melanie; Wen, Xiaohan - In: European journal of marketing 58 (2024) 4, pp. 1015-1046

Persistent link: https://www.econbiz.de/10015047352

The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes

Chapman, Cassandra M.; Masser, Barbara M.; Louis, … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012006712

Individual Fundraising in Online Charitable Giving

Liang, Yitian (Sky) - 2019

Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … unclear whether this fundraising effect still holds online given several significant differences between offline and online … settings. In this paper, we first examine whether online individual fundraising donors give more and what factors moderate such …

Persistent link: https://www.econbiz.de/10012869285

Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226

Persistent link: https://www.econbiz.de/10012796087

Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476

Persistent link: https://www.econbiz.de/10013484601

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305

Persistent link: https://www.econbiz.de/10010413069

The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands

Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332

Persistent link: https://www.econbiz.de/10013207350

Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages

Bae, Mikyeung - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 301-331

Persistent link: https://www.econbiz.de/10012289873

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