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Dealing with statistical significance in big data : the social media value of game outcomes in professional football

Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277

Persistent link: https://www.econbiz.de/10012658732

Sports teams' home market size in the digital age - analyzing social media drawing power

Kunz-Kaltenhäuser, Philipp - 2023

The sport economic literature relies on the city size to proxy for the size of the home market of sports teams. This paper seeks to clarify whether the commonly used definition for home market size in sports economics is actually a valid measure for revenue potential in the modern digital age....

Persistent link: https://www.econbiz.de/10014225715

Engaging Australian Rules Football fans with social media : a case study

Hopkins, John L. - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 104-121

Persistent link: https://www.econbiz.de/10009790662

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

When the crowd evaluates soccer players' market values : accuracy and evaluation attributes of an online community

Herm, Steffen; Callsen-Bracker, Hans-Markus; Kreis, Henning - In: Sport management review 17 (2014) 4, pp. 484-492

Persistent link: https://www.econbiz.de/10010425624

Utilising social media to improve relationship quality : the case of the university library

Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410

Persistent link: https://www.econbiz.de/10011989802

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012139705

How does consumer engagement evolve when brands post across multiple social media?

Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881

Persistent link: https://www.econbiz.de/10012614772

Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10012695457

Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

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