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Enhancing brand loyalty through online brand communities : the role of community benefits

Huang, Travis K.; Wang, Yi-Ting; Lin, Kuan-Yu - In: The journal of product & brand management 31 (2022) 5, pp. 823-838

Persistent link: https://www.econbiz.de/10013407539

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … lead to improved brand image and to behavioral and attitudinal brand loyalty. The present empirical research investigates … relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The …

Persistent link: https://www.econbiz.de/10012911061

Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012550272

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Analysis of consumers' response to brand community integration and brand identitfication

Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10010347450

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Social media and hospital brands : a field study in Turkey

Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31

Persistent link: https://www.econbiz.de/10011534294

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